POWELL HAUS GROUP

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For Sellers

Price it right, then prove it

Most homes that sit were not marketed badly. They were priced on a number that sounded good in a listing appointment. Craig starts with what the comparable sales actually support, and builds from there.

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Moving up

Sell and buy in order

The hard part is sequencing, not pricing. Craig maps the two transactions together so you are not carrying both or living somewhere temporary.

Downsizing

A house full of decisions

Decades of belongings, adult children with opinions, and a timeline that has to work. Craig has done this often enough to keep it calm.

Investors

Exit on the numbers

Occupied or vacant, hold or sell, and what the current tenant does to your buyer pool. Craig runs it as a financial decision because that is what it is.

The Process

What selling with Craig looks like

Six steps from the first walkthrough to settlement. The first two are where most of the outcome gets decided.

01

The walkthrough and the number

Craig walks the house, looks at what has sold nearby and what has not, and gives you a range with the reasoning behind it. If the number is lower than you hoped, you will hear that in the first meeting rather than after three price drops.

02

Prep, scoped honestly

A short list of what is worth doing and what is not. Craig has worked the construction side, so the advice comes with real cost estimates instead of a generic push to renovate everything.

03

Presentation and photography

Staging where it earns its keep, professional photography always. Most buyers decide whether to tour your house from a phone screen, which makes the photos the single highest-leverage spend in the whole process.

04

Launch and showings

The listing goes live to the MLS and syndicates out from there, with the timing chosen deliberately. Craig gathers showing feedback and tells you what it means, including when it means the price is wrong.

05

Offers and negotiation

Price is one term among several. Craig reads each offer for financing strength, contingencies, and timeline, then negotiates the terms that actually affect whether you close and when.

06

Inspection to settlement

Buyer inspection requests, appraisal, title, and the walkthrough. Craig handles the back and forth and keeps the deal on its deadlines so it does not fall apart in week four.

Before You List

What to fix, and what to leave alone

Sellers routinely spend money on the wrong things. This is roughly how Craig sorts it on a first walkthrough, though every house gets its own list.

Usually worth doing

  • Paint, in a neutral colour, throughout
  • Deep clean, including carpets and windows
  • Decluttering and removing excess furniture
  • Fixing anything visibly broken or dripping
  • Landscaping and the front door
  • Replacing dated light fixtures and hardware

Usually not worth it

  • A full kitchen or bathroom renovation
  • Refinishing floors that are merely worn
  • Replacing windows for efficiency alone
  • Finishing a basement before listing
  • Solar, pools, or anything highly personal
  • Pre-emptively fixing what an inspector might find

Why Craig

What sits behind the listing

Pricing

Comparable sales, not hope

Ten years in investment finance before real estate. Craig prices from what has actually closed nearby and will show you the same data he used.

Prep

Real repair estimates

Hands-on renovation and new construction experience means the pre-listing list comes with numbers, not a blanket suggestion to update everything.

Exposure

Beyond the MLS

Professional photography, full syndication, social distribution, and direct outreach to the agents already working buyers in your price band.

Candor

You get the bad news early

If the market is telling us something, you hear it in week two rather than month three. Overpriced listings cost sellers more than any commission ever will.

Seller Questions

Asked on almost every listing appointment

How long will it take to sell?
It depends heavily on price band, neighborhood, and time of year, and those shift. Craig will give you a current read for your specific house rather than a market-wide average, because averages are not much use when you only have one property to sell.
What is the commission, and what does it cover?
Commission is negotiable and agreed in writing before anything is listed. Craig walks through exactly what is included, what is paid to whom, and how buyer-side compensation is handled now, so there are no surprises at settlement.
Should I sell first or buy first?
It depends on your equity, your financing, and how much uncertainty you can tolerate. There are three or four workable sequences including bridge financing, rent-backs, and contingent offers. Craig will lay out which ones your situation actually supports.
Do I need to stage the whole house?
Rarely. Vacant homes benefit most, and often only in the main living spaces. In an occupied home, decluttering and removing furniture usually does more than bringing new furniture in.
What if my house does not sell?
A house that does not sell is almost always priced wrong, presented wrong, or both, and those are fixable. Craig will tell you which one it is rather than asking you to wait it out. Listing agreement terms are discussed and agreed up front.
Can Craig sell my home if I have already moved out of state?
Yes, and it is common. Everything can be handled remotely, and if you are buying in Maryland, DC, Virginia, Delaware, or Pennsylvania, he can handle that side too rather than splitting the move between two agents.

Home Valuation

What is your home worth right now?

Automated estimates miss the things that move a price: your finishes, your block, and what buyers are paying this month. Craig will put together a real valuation from recent comparable sales in your neighborhood.

No obligation, and no pressure to list. Plenty of people ask a year before they move.

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